D. SATHYA MURTHY

Manages and scales comprehensive digital marketing campaigns, driving growth across healthcare, education, and service sectors.

Executes and optimizes Google Ads (Search, Display, Remarketing) and Meta Ads campaigns, significantly improving ROI and reducing CPA.

Conducts in-depth keyword research and implements data-driven lead generation strategies to expand market reach.

Analyzes campaign performance using Google Analytics and Looker Studio dashboards, identifying key trends and opportunities.

Delivers actionable insights through automated reports, informing strategic decision-making and enhancing campaign effectiveness.

Executed full-cycle programmatic and sponsored item campaigns, consistently meeting defined KPIs.

Validated SKUs, offers, and storefront data, ensuring 100% campaign accuracy and readiness across platforms.

Optimized live campaigns, achieving measurable improvements in CTR, ROAS, engagement, and conversions.

Collaborated effectively with Data Analysts and Performance Managers, resolving campaign issues and enhancing optimization strategies.

Supported the successful onboarding and cross-training of new team members, improving team proficiency in tools and processes.

Launched and managed programmatic advertising campaigns across multiple DSPs and social platforms, reaching diverse audiences.

Handled comprehensive ad trafficking for display, video, HTML5, and companion creatives, ensuring seamless execution.

Monitored campaign delivery meticulously, proactively resolving discrepancies to ensure optimal performance metrics.

Performed weekly performance analysis, implementing data-driven optimizations to improve engagement and budget utilization.

Delivered multi-channel customer support via Freshdesk, email, phone, and social media, resolving diverse inquiries.

Analyzed user behavior using Mouseflow, identifying and resolving usability issues to improve user experience.

Improved customer satisfaction by proactively addressing issues and maintaining clear, effective communication.

Acted as the primary liaison, effectively coordinating between clients, design teams, and production units for successful project delivery.

Managed the end-to-end ad creation process, including approvals, revisions, and final publishing, ensuring timely execution.

Ensured strict adherence to Service Level Agreements (SLAs), maintaining high client satisfaction and fostering strong relationships.

Successfully guided multiple ad campaigns from concept to completion, meeting client specifications and deadlines.

Processed and audited a high volume of healthcare claims across Commercial, Medicaid, Medicare, and Reinsurance plans, ensuring accuracy.

Verified eligibility, benefits, and claim accuracy, achieving compliance with regulatory standards.

Supported quality assurance initiatives, contributing to improved process efficiency and accuracy in membership services.

Managed sensitive health information with strict adherence to privacy regulations and company policies.

Processed employee work permits, including new applications and extensions, ensuring timely completion for all personnel.

Verified, issued, and maintained accurate records and documentation for work permits, ensuring data integrity.

Ensured statutory compliance by adhering to labor laws, regulations, and internal policies, mitigating risks.

Coordinated effectively with government authorities and internal teams, resolving compliance and permit-related issues.